As a kid, I dressed as Dracula for 2 nonconsecutive Halloweens. I knew Young Frankenstein by heart. An American Werewolf in London was a staple of my local commercial and independent TV stations. I had a brief but lusty affair with The Monster Squad. In the 80s, the Classic Monsters probably played a bigger part in my life than the popular Slashers of the moment, and I'm sure a lotta that actually had to do with the Halloween holiday itself; even today, nearly all of the season's candy and decor and general aesthetic is tied to these old-fashioned characters. And then, beginning in 1991, the Universal Monsters would embark on their biggest decade to date - and it began with junk food.
This was during a time when the General Mills Monster Cereals were in stores all year round, and when you combine that with trick-or-treating, it's safe to say several generations associated this gang of zombies and mutants with snacks. Then, during the Halloween season of '91, Pepsi and Doritos crossed the streams to bring us their "Monster Match" promotion: a game distributed through specially marked packages of their products that gave us a chance to win cash & prizes. I was 8 so I didn't care about the details, I was just excited to see these cool monsters all over my TV and grocery store. And cool they were: PepsiCo and Frito-Lay had the coveted Universal license to depict these creatures with their original likenesses of Bela, Boris, Elsa, and Lon, which I can attest played a huge part in the overall vibe. These food companies used the monsters as mascots for several years to come, but it was the following year, in 1992, when the biggest revival commenced.
If you've been here before then you've probably read my ramblings about the obsession I had with Bram Stoker's Dracula - not as much as with the movie itself, but the ghoulishly slick ad campaign that seduced me into believing that nothing had ever been this cool or scary. More than anything, I think the revelation that something that had been kinda antiquated and campy could be reinvented into something modern and stylish; Dracula had always been cool to me, but now I was confronted with the concept that he could be legitimately frightening. I don't remember the commercials or the merchandise for Mary Shelley's Frankenstein or Wolf (both in 1994) going quite as hard, but by that point I was already reading all about them in Fangoria Magazines for several years in the early 90s. The Universal Monsters (which were now technically The Columbia/TriStar Monsters) became much more important to me than the juvenile fare that was Batman or the Ninja Turtles. But within the whirlwind of this Horror hoopla in which I became immersed, I was too bloodthirsty to notice that there had already been a fourth addition to this Mount Rushmore of revamped icons, and it was conveniently something I was already into.
John Carpenter's Memoirs of an Invisible Man came out in February of 1992 - nine months before the release of Coppola's Dracula movie. I didn't see it until it came out on video, but that still probably would've been before the Dracula promotions started filling my head. But that didn't matter because intellectually I wouldn't have made any connection between a Chevy Chase FX Comedy and Count Dracula; even if I'd had the wherewithal (I didn't) to categorize them both as Classic Monsters, I still only considered Chevy to be an invisible man, not The Invisible Man. And it definitely took some distance for these semantics to sorta die down and allow me to realize that, yeah, they really did reboot the Universal rogues' gallery for my generation; I'm also inclined to include 1989's Phantom of the Opera and Disney's Hunchback of Notre Dame in '96 to the list, just as much as I include Helena Bonham Carter's character arc in Frankenstein as an adequate revival of Bride of Frankenstein. I don't think this is me just making some casual Pop Culture observations with these loose ties - I can categorically say that these monsters were hot in the 90s. Vampires obviously reigned supreme, but all the other name brand baddies were constantly showing up in advertising and toys and fashion and Young Adult Fiction. All but one who, for the most part, typically went largely unseen.
The Invisible Man was only ever peripherally part of the Pepsi party in the 90s, but they did logically elect him as the mascot for Crystal Pepsi during the '92 Halloween season (and rightly goddamn so!). But apart from being transparent, there's probably a greater analogy between The Invisible Man and Crystal Pepsi - both a fleeting novelty that rarely gets included at the popular kids' table. The character's borderline rejection didn't bother me much when I was getting way into these creatures - clearly the popular ones were way cooler anyway, with more color and personality and backstory. And scarier - what's The Invisible Man gonna do, drop your drawers for everyone to see? Of course I'm speaking objectively - while I didn't actively protest his general absence from the culture, I always did take notice whenever he did pop up in the conversation, and most of that had to do with his look.
No, he didn't look like the other monsters. Technically he didn't look like anything, which I'm sure is a big reason why he's often left out of the group; his greatest and most recognizable attribute is one that's can't really be depicted tangibly - it's like portraying a vampire without its fangs, or a werewolf when he's just a regular guy. But it's The Invisible Man's disguise, often portrayed as a bandage around the head and a pair of sunglasses, that's not only a noticeable trademark, but also a way cooler fit that his competition. What's he up against: a pompous cape, and ill-fitting blazer, some torn jeans, and a nightgown. The Mummy don't wear shades and The Phantom of the Opera can't even commit to a whole mask. So if we're just talking fashion, Invisible Man prevails. And why not -- when he's fully rocking the entire ensemble, it's the aesthetic midpoint between Mac Tonight and The Blank from Dick Tracy, the two biggest fashion icons of my youth. (And probably adulthood I guess.)
Same as how all of my knowledge of Jesus came from Last Temptation of Christ, for the longest time the only Invisible Man I knew was Chevy Chase as Nick Halloway. And honestly, that was enough for me to elevate the character to the rank of almost favorite; even though there's nothing "monstrous" about him and the premise is miles away from the H. G. Wells story, Memoirs of an Invisible Man was one of those PG-13 movies that was always on HBO all the time, which meant I watched it all the time, and only ever with pure joy. It wasn't until I was much older that I learned that most people don't really care for the film, which really accentuates a benefit of youth (and of not really having friends): I never knew what was "lame" or what was I supposed to dislike - I only ever fell completely for the stuff that made me happy without much outside influence. I think I've maintained that integrity to this day, and I point that out to illustrate that I was never trying to be different or impress anyone when I finally made the conscious decision that The Invisible Man is my favorite of the Universal Monsters.
It's difficult and kinda tedious to "make a case" for increased recognition of a fictitious character - especially one whose identity and origins seem to constantly change. But that malleability is one of the reasons I love the character; hero, villain, or just normal person, that obnoxious anchor of "mythology" hasn't weighed it down over the decades. I didn't see the original 1933 Invisible Man with Claude Rains until that "Universal Classic Monsters" collection was released on DVD back in 2014, but that movie (along with all the sequels and spinoffs that were included) is certainly what solidified the persona in my top spot. The blissful unevenness in this "franchise" is one of its most captivating features -- it didn't take long for Frankenstein to run outta things to do, but the otherwise transferable superpower of invisibility is able to drive any story of any character: you could be a sassy department store model like Virginia Bruce in The Invisible Woman, or you could be a dickhead scientist like Kevin Bacon in Hollow Man. Kinda like vampirism or lycanthropy, we don't always need a defined "Headliner" in the role.
Having said all that, the popular Claude Rains depiction that typically appears next to Drac and the rest is the version I champion when I'm defining my favorite of the lineup. Some might argue that he was never really a "monster" or that the material is more Science Fiction than Horror, and this is one of the rare situations where I can't be bothered to form a well crafted argument against these linguistics. Besides, you could argue that none of these characters are "monsters" and that they're all misunderstood products of their environment etc. etc. Which does bring up a good point of defense: Invisible Man is the only one of these fiends that I'd like to be - if only by process of elimination: I don't wanna drink blood, I don't wanna be a reanimated corpse, I don't ever wanna go through a werewolf transformation, and I don't wanna live in a swamp. I'm more inclined to chill in the study with Gloria Stuart and some brown liquor so I can yap about my enemies. Oh, and wear a smoking jacket, because in the end, it really is all about the fashion.
- Paul






















































