The Bat, The Cat, and The Penguin : 25 Years of Summer Vacation
Firstly, this was a time when McDonald's was a cathedral of holy magic - to partner with them was like a blessing from the pope. And back then, a movie this monumental deserved promotional items for both the grown-up meals and the Happy Meals. The plastic toy cars were fine (they resembled nothing from the movie) but were pretty lame in comparison to the Supersize soda cups covered in beautiful wraparound murals, and I don't think ever before or since have McDonald's fries come in a solid black cardboard cup. That was fuckin' badass.
I was a card collector. Baseball, movies, TV shows, stickers, nudie cards, even the Gulf War had a set. Anything past or present with cultural relevance were wrapped into wax or foil packages, & I was there to rip 'em open. And they could be found everywhere: supermarkets, department stores, gas stations. I had a few dozen comics, but cards were really my comics. I'd amassed the entire set of series 1 from the first Batman. (There was a second series, but I think I'd moved onto Dick Tracy at that point). Returns had two simultaneous card series: the dull cardboard Topps series, and the glossy expensive Stadium Club Cards printed on "Kodak stock" and boasting a shiny Bat symbol in the corner of each card.
More than cards or stickers, T-shirts or action figures, lunch boxes or McD's cups, my big thing for
At that age, I don't think I had any "concern regarding its potential to live up to the previous film." I was aware that it could maybe corrupt my monogamous love affair with the Joker. My experience with sequels at that point ranged from okay to pretty great (Ghostbusters, Ninja Turtles, Back to the Future, Star Wars), but as I've written here once before, I'd rarely been, before or since, that excited for a movie. It was possible that my mindset may have been a little bit along the lines of "the presence of the Joker makes any movie better." (I learned in August of 2016 that that's simply not true). What it eventually came down to was: I like Batman more than any other superhero or superhero empire, and I like Batman villains more than most characters of fiction.
I don't wanna 'review' the movie or anything - I'd find that boring & so would you. It certainly lived up to the hype that they were throwing at me & that I built up in my mind. Even now it's still pretty damn good. It's when Tim was still the man, and it's a tie with the '89 movie in terms of favorites (Rises is my #1, while Jess, coincidentally, has always said Returns).
Ironically, out of all this stuff, these posters and French fries and everything, the most notable thing about the movie, for me, was the comic book. DC released a 'companion comic' that pretty much
Jess thinks of it as a Christmas movie (mostly because it is). That's tough for me, because it'll always be the movie that kicked off my summer vacation in 1992; the start of the "bonus days" as my father called them (the last several non-school days at the end of June). It was also exciting to be part of something - to like what everyone else likes, and to be way into something that's so popular that you're constantly ensconced in that very obsession. (I think the last time I felt that was Revenge of the Sith). Because of that, that summer & several others were like a Christmas morning that lasted for 2 months and change.
Today, everything's different. There's no action. But, do you really think I'm gonna be the cantankerous old movie geek again & complain about the current state of summer movies, superheroes, and pop culture in general? Of course! This is Bennett Media, asshole! Do you think McCafé is gonna have Wonder Woman salad this season? How about Agents of S.H.I.E.L.D. bottles of water? If they did, would you care? Would kids care? I don't. Now when I order a happy meal they give me apple slices and yogurt. I'm an average nobody. I get to live the rest of my life like a schnook.