This is the foundation for unveiling The 'As Featured In' Meals consisting of what they're calling "new menu items" which is entirely misleading as they're just combos consisting of their old menu items. Example: The "As Featured In Seinfeld" meal will consist of a Big Mac and fries because the Big Mac is mentioned in a season 3 episode of the show.
If this feels arbitrary or laughably deficient it's because this is all a thinly veiled smokescreen to beef up their halfhearted tie-in to the new season of Disney's Loki. Gone are the days of expertly crafted drinking glasses or (gasp!) candy colored Happy Meal toys because all that jazz is too childish. No, these are just regular grownup meals because grown ass people watch this stuff and Mickey D's is for McAdults, fool.
This is a powerful gimmick they've unleashed here -- as McDonald's Global Chief Marketing Officer Morgan Flatley put it, "The As Featured In meal is our biggest Famous Order yet..." whatever the hell that means. But on a personal note, it provokes my frustrations with McDonald's as well as Marvel, but also titillates my kink of fast food and media. If you've ever spent 10 seconds on this site you know how fanatical we are about food on the screen and how we like to dine with the characters with the most similar menu possible. And now our biggest corporate adversary has purloined our lifestyle for financial gain so that we may enjoy our 10 pc. McNugget that much more when we peep the brief glance of a McDonald's sign in The Fifth Element. What I'm saying is: they're doing it wrong.
Their pop culture list is spotty at best - Blankman and Richie Rich are inspired choices but that's about it; most of the others are too abstract or peripheral to "count" as McDonald's Movies in my book (and you know I got a book). The social media response was loud and unanimous (and I've of course mentioned it here): Why not Pulp Fiction? I would've nominated Santa Claus: The Movie, that's certainly on my list (though we're outta season here). They've also excluded Mac and Me. Did you read that? Because I'm gonna write it again. They goddamn excluded Mac and Me from their bullshit promotional farce because they have no sense of: fun, irony, business, and the zeitgeist of any given moment. There are certainly strong references in Fargo and Big Daddy, but instead they've chosen I'm Not Rappaport and Tokyo Drift(?).
Obviously yes, they've struck a deal with a handful of other conglomerates and can't really move outside of those, but it's fun to sit here and debate; this is, after all, aimed at me in a lotta ways, and if it wasn't for their approach, execution, advertising, and content, they'd really have something here. I say consult The Expert - put me in charge of this song and dance, and you will know my name is the Lord when I lay my vengeance upon thee.
- Paul
Super Size Breakfast
Super Size Me
6 Hotcakes
Double Quarter Pounder Egg McMuffin
1 Hash Brown
Orange Juice (any size)
ketchup packets
Kevin Franklin Extra Value Mega Meal w. Cheese
Houseguest
Bic Mac
Quarter Pounder w. Cheese
Double Quarter Pounder w. Cheese
McLean Deluxe w. Cheese
Cheeseburger w. Cheese
Large Fry
Large Drink
-- Only $10.87! --
McDonald's At Home
Raw
Green Pepper Onion Egg Paprika Hamburger w. Ketchup on Wonder Bread
Divorced Dad Depression Meal
Bye Bye Love
Garden Salad
Medium Fry
Coffee (any size)
4 pc. McNugget Happy Meal
Warlord Sampler
Saturday Night Live
Filet-O-Fish
McChicken Sandwich
Double Cheeseburger w. extra pickles
Sausage Patties
McDLT
McRib
Chocolate Shake
Hot Apple Pie
choice of dipping sauce
The Fuckin' Good Hamburger
Hit!
2 Hamburgers
2 Medium Fries
2 Drinks (any size)
-- all presented in retro 1975 packaging --
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