Roughly the size of a TV Guide or Reader's Digest (if any of you can even remember those dimensions) but only about 40 pages long, making it a little bit closer to a pamphlet. Impractically puny and ergonomically cumbersome, this decidedly smaller version of Nintendo Power had a total of one issue: This One. Apparently, this was a movie theater promo that you could've picked up for free when you went to see The Wizard in December of '89 - which is a good explanation as to its scarcity and current dollar value (I was able to get mine from St. Nick a few years back). The bulk of its contents plays out like a regular issue of Nintendo Power, featuring tips and strategy guides for the latest games like Fester's Quest, Marble Madness, Double Dragon II, and of course a big ass to-do about the upcoming Super Mario Bros. 3.
But like I always point out, the best parts of these Nintendo magazines are the portions that have less to do with boring video games and focus more on stuff like comics, interviews, statistics, and advertisements -- usually (actually exclusively) ads for the magazine itself, along with other Nintendo products. For too many obvious reasons, this one included a two-page push for The Power Glove.
Pepsi products can be found throughout The Wizard, and so why not a prominent plug for The Choice of a New Generation, in an ad that embraces every artistic hallmark of a New Kids on the Block music video (who can also be heard throughout The Wizard).
Lastly, a full page ad for Jell-O Pudding Pops, which truly didn't need any extra fanfare in 1989 -- even without the aid of wholesome spokesman Bill Cosby, I can't even remember these being unpopular (until the 90s, when they sadly vanished). I miss the days when childhood obesity was just something we casually took for granted.
Jell-O gets to be part of this scene because, as noted, they were a sponsor of the Nintendo World Championships. As I mentioned a while back, I've only ever assumed that these real life video game contests that began in 1990 were directly inspired by (or at least in cahoots with) The Wizard and its Video Armageddon plot thread. This magazine also takes a page to tell us all about that, and if the atmosphere of these championships was anything like the movie, I'm sure every kid in the country was anxious to prove their prowess in a public forum (except for me, who didn't really care for people, crowds, yelling, competing, or traveling).
Every Nintendo Power managed to snag a small interview with a young celebrity to ask them about their video game habits and preferences, but here in this abridged issue is the crown jewel -- not just because he's the star of the Nintendo Movie, but as I once confidently declared so many years ago, 1989 belongs to Fred Savage!
All you need to know from this is that Fred can't wait till Super Mario 3 hits stores so he can buy it. (Really? After selling it this hard you'd think the folks at Nintendo would've hooked him up.) But believe it or not, I didn't come here to show off pictures of chocolate ice cream and Power Gloves - that shit's child's play compared to THIS:
Merchandising! Sexy and delicious treasures featuring licensed Wizard branding that I have never ever seen in existence outside of this full page ad in this singular tie-in magazine. T-shirts! Stickers! Fanny packs! All donning the title of the movie in its official typeface, along with some weird insignia which, if you look closely, appears to be Jimmy posing like da Vinci's Vitruvian Man. And speaking of, if I had to vote for a most desirable prize in this lineup, it'd probably be the lunchbox - because hey, an official Jimmy Woods lunchbox! It's even listed as "The Wizard's Lunchbox" -- though I'd wager 50,000 Double Dragon points that it doesn't contain photos of his dead sister.
- Paul

























































































